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MACADAM PLATFORM COOKIE POLICY

(Last update: May 2026)

General information

This Cookie Policy is an integral part of the Macadam Platform Privacy Policy and terminology will be used in accordance with the definitions used therein.

Access to the Macadam Platform, browsing the Macadam Website, or the use of its services, implies the acceptance by the Users of the terms and conditions set out in the rest of the legal texts.

In order to facilitate the use of the Macadam Platform, you are hereby informed that both the Macadam Website and the Macadam Application use Cookies and/or similar technologies such as the so-called Software Development Kits that collect and store information while you browse the Macadam Website or use the Macadam Application (hereinafter, the "Cookies").

What is a Cookie?

Cookies are files containing small amounts of information that are downloaded to the User's device when visiting a website.

Cookies in their broadest sense are essential for the functioning of the Internet and mobile applications; they cannot damage the User's equipment/device and, if they are activated in the configuration of your browser, they help to identify and resolve possible errors in the functioning of the Macadam Platform.

In general, these technologies can be used for many different purposes, such as, for example, to recognise you as a User, to obtain information about your browsing habits or to personalise the way in which content is displayed. The specific uses we make of these technologies are described below.

What types of Cookies does the Macadam Platform use?

Several types of Cookies are used on the Macadam Platform:

FIRST-PARTY COOKIES

First-party Cookies are Cookies that are sent to the User's device from a device or domain managed by us and from which the Service requested by the User is provided. We use the following own Cookies:

NECESSARY COOKIES: Help to make the websites, applications or platform to which they are linked usable by enabling basic functions, such as page navigation and access to secure areas. The Macadam Website or, where applicable, the Macadam Application cannot function properly without these Cookies.
NamePurposeConfigure/Disable
_shopify_sThis Cookie is used to track the User's session during their visit to the Macadam Website. It helps to remember the actions performed by the User, such as adding products to the cart or navigating between pages, without losing information during the session.Cookies exempted as it is a Service expressly requested by the User.
_tt_enable_CookieThis Cookie enables the activation of specific features related to the functionality of the Macadam Website, such as the loading of scripts or third-party services that enhance your experience.
_landing_pageStores the URL of the landing page, i.e. the web page you came to from the Macadam Website. This helps us to understand what content is most relevant to Users.
_orig_referrerRecord the referrer URL, i.e. the web page from which you came to the Macadam Website. With this information, we can find out which sources are driving traffic to our site.
Step counterAllows Macadam to track the steps taken by the User in the Macadam Application necessary to provide the Service.
Connection enablerAllows the User to connect to the Macadam Platform and its services.
Fraud DetectionStores information from the Macadam Application that can be used for Fraud detection.
PersonalisationCustomise the layout of the Macadam Application according to Users' preferences.
ANALYTICS OR STATISTICS COOKIES: These are Cookies that allow the party responsible for them to monitor and analyse the behaviour of the Users of the websites, application or platform to which they are linked, including the quantification of the impact of advertisements. The information collected through this type of Cookies is used to measure the activity of the websites, application or platform, in order to introduce improvements based on the analysis of the data on the use made by Users of the Service.
NamePurposeConfigure/Disable
_cmp_aThis Cookie collects information about your Cookie consent preferences, ensuring that only Cookies you have explicitly authorised are enabled.You can disable these Cookies using the Macadam Cookie settings tool.
_tracking_consentStores the consent you have provided in relation to tracking Cookies, to ensure that we respect your choices about data collection.
_shopify_sa_t _shopify_sa_p _shopify_yThese Cookies are used for analytics and marketing, helping to track how users interact with the online shop. They allow us to collect data about what products you view or buy in order to provide you with personalised recommendations.
COOKIES OF PREFERENCES OR CUSTOMISATION: These are those that allow information to be remembered so that the User can access the Service with certain characteristics that can differentiate their experience from that of other Users, such as, for example, the language, the number of results to be shown when the User carries out a search, etc.
NamePurposeConfigure/Disable
NEXT_LOCALEStores your language preference, ensuring that when you revisit the Macadam Website, it will be displayed in the language you previously chose.You can disable these Cookies using the Macadam Cookie settings tool.
MARKETING OR ADVERTISING COOKIES: These Cookies are those that are used to track visitors on websites, applications or platforms. The intention is to show relevant and attractive ads to the User.
NamePurposeConfigure/Disable
_ttpUsed to track and measure the effectiveness of advertising campaigns and deliver targeted advertisements based on your interactions with our site.You can disable these Cookies using the Macadam Cookie settings tool.

LIST OF COOKIES PARTNERS (THIRD PARTIES)

The Macadam Platform may use Cookies and third-party tracking technologies. These third-party Cookies and technology are sent to the User's terminal equipment from a device or domain not managed by Macadam, but by another entity that processes the data obtained through the Cookies. At the moment we use the following third party Cookies, although our Partners may change over time:

PARTNERS INCORPORATING NECESSARY COOKIES: They help to make the websites, applications or platform to which they link usable by enabling basic functions, such as page navigation and access to secure areas. The Macadam Website or, where appropriate, the Macadam Application cannot function properly without these Cookies.
Name / Link to Privacy PolicyPurposeDeactivate
Mixpanel Privacy and Cookies Policy: https://mixpanel.com/legal/privacy-policy/Analyses User behaviour to improve the experience and performance.Cookies exempted as it is a Service expressly requested by the User.
Adjust Privacy and Cookies Policy: https://www.adjust.com/terms/privacy-policy/Attribute Macadam Application installations to advertising campaigns and measure their effectiveness.
Google Analytics Privacy and Cookies Policy: https://policies.google.com/privacy?hl=es#introMeasures traffic and User behaviour.
Zendesk Privacy Policy: https://www.zendesk.es/company/agreements-and-terms/privacy-policy-2021-12-06/ Cookie Policy: https://www.zendesk.es/company/agreements-and-terms/Cookie-notice/Provides a customer support platform that enables the management of User queries.
Google Cloud platform Privacy Policy: https://cloud.google.com/terms/cloud-privacy-notice?hl=es-419Provides secure infrastructure to host Macadam Platform applications and data.
Firebase Privacy Policy: https://firebase.google.com/support/privacy?hl=es-419Development tool including analysis, authentication and storage.
Sentry Privacy and Cookies Policy: https://sentry.io/privacy/Detects and reports technical errors in real time.
Revolut Privacy Policy: https://www.revolut.com/es-ES/privacy-policy/ Cookies Policy: https://www.revolut.com/es-ES/legal/Cookies-policy/It allows payments to be made and manages financial transactions securely.
PARTNERS INCORPORATING MARKETING OR ADVERTISING COOKIES: These Cookies are those that are used to track visitors. The intention is to show relevant and attractive ads to the individual User.
Name / Link to Privacy PolicyPurposeConfigure/Disable
TikTok (Announcements) _ttp Privacy Policy: https://www.tiktok.com/legal/page/eea/privacy-policy/es Cookies Policy: https://www.tiktok.com/legal/page/global/tiktok-website-Cookies-policy/esUsed to track and measure the effectiveness of advertising campaigns and provide personalised advertisements based on your interactions with our site.You can disable these Cookies using the Macadam Cookie settings tool.
Adjoe (Video games) Privacy and Cookies Policy: https://adjoe.io/privacy/ https://www.tiktok.com/legal/page/global/tiktok-website-Cookies-policy/esDisplay personalised advertisements and measure the effectiveness of campaigns and allow Users to be rewarded after playing the video game in question.
AppsPrize (Surveys, Advertisements...) Privacy Policy: https://insights.appsamurai.com/offerwall-privacy-policyDisplay personalised advertisements and measure the effectiveness of campaigns and allow Users to be rewarded after interaction with surveys, advertising content or by completing specific tasks, among others.
Revuco (Videogames, Surveys, Advertisements...) Privacy and Cookies Policy: https://www.revu.co/privacy-policyDisplay personalised advertisements and measure the effectiveness of campaigns and allow Users to be rewarded after interaction with video games, surveys, advertising content or by completing specific tasks, among others.
Mmwall (Surveys, Advertisements...)Display personalised advertisements and measure the effectiveness of campaigns and allow Users to be rewarded after interaction with surveys, advertising content or by completing specific tasks, among others.
Mychips (Surveys, Advertisements...) Privacy Policy: https://www.iubenda.com/privacy-policy/54240027 Cookies Policy: https://www.iubenda.com/privacy-policy/54240027/cookie-policyDisplay personalised advertisements and measure the effectiveness of campaigns and allow Users to be rewarded after interaction with surveys, advertising content or by completing specific tasks, among others.
Torox (Surveys, Advertisements...) Privacy and Cookies Policy: https://torox.io/privacy-policy/Display personalised advertisements and measure the effectiveness of campaigns and allow Users to be rewarded after interaction with surveys, advertising content or by completing specific tasks, among others.
Bitlabs (Surveys, Advertisements...) Privacy and Cookies Policy: https://bitlabs.ai/privacy-policyDisplay personalised advertisements and measure the effectiveness of campaigns and allow Users to be rewarded after interaction with surveys, advertising content or by completing specific tasks, among others.
Tapresearch (Surveys, Advertisements...) Privacy and Cookies Policy: https://www.tapresearch.com/legal/privacy-policy-esDisplay personalised advertisements and measure the effectiveness of campaigns and allow Users to be rewarded after interaction with surveys, advertising content or by completing specific tasks, among others.
Inbrain (Surveys, Advertisements...) Privacy and Cookies Policy: https://www.inbrain.ai/es/terms-and-conditions/privacy-policyDisplay personalised advertisements and measure the effectiveness of campaigns and allow Users to be rewarded after interaction with surveys, advertising content or by completing specific tasks, among others.

Acceptance, refusal, revocation of consent or deletion of Cookies

Giving consent

Please note that by clicking on the "Accept all" button on the Cookies banner either the one that will be displayed on the Macadam Website or on the Macadam Application, you consent to the use of the aforementioned Cookies on your device.

Revocation of consent

For each of the Cookies listed above, as well as for each Partner, the User can allow, block or delete the Cookies installed on their equipment by configuring the cookies through the consent management tool on the Macadam Website and in the Application.

Notwithstanding the above, the revocation of consent to certain Cookies, although not essential for the operation of the Macadam Platform, may result in not being able to enjoy all the functionalities of the platform, Macadam not being responsible for this when the User has decided to reject or delete the Cookie that allows such functionality.

Likewise, by clicking on the "Allow selected" button in the Cookies Banner, you can directly reject the use of the Cookies you wish and have not selected, which are not strictly necessary.

User settings to prevent Cookies on the Macadam Website

Users can access their browser settings at any time and enable or disable the use of Cookies. They can also delete stored Cookies after each session.

You can also activate "private browsing", whereby the browser stops saving browsing history, website passwords, Cookies and other information on the websites visited by the Web User. The User can consult this in the "Help" section of his or her browser.

The following information is provided in compliance with the current regulatory framework, so that you can configure the privacy and security settings of your Internet browser(s) with respect to Cookies. To this end, we provide information and links to the official support websites of the main browsers, so that you can choose whether or not to accept the use of Cookies.

In relation to Cookies on the Macadam Website, you can block them through your browser settings, or you can set your browser to notify you when a server wants to save a Cookie:

If you are using Microsoft Edge, go to the top right corner of the browser (...), select Settings > Cookies and site permissions. For more information: https://support.microsoft.com/es-es/microsoft-edge/eliminar-las-Cookies-en-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

If you use Microsoft Internet Explorer, you can find the option under: Tools menu > Internet Options > Privacy > Settings > Advanced. For more information: http://windows.microsoft.com/es-es/windows-vista/block-or-allow-Cookies

If you use Firefox, you can find the option under: Tools menu > Preferences > Privacy > Cookies. For more information: http://support.mozilla.org/es/kb/habilitar-y-deshabilitar-Cookies-que-los-sitios-we

If you are using Chrome, go to Settings > Privacy and Security. For more information: https://support.google.com/accounts/answer/61416?hl=es

If you use Opera, go to the Security and Privacy Menu. For more information http://help.opera.com/Windows/11.50/es-ES/Cookies.html

If you use Safari, you will find the option in the Preferences/Privacy menu. For more information: http://support.apple.com/kb/HT1677?viewlocale=es_ES

User settings to prevent Cookies from the Macadam Application

In relation to Cookie-like technology most mobile devices and applications allow the User to manage how similar technologies, such as unique identifiers used to identify an application or device, are set and used. For example, Android devices' advertising identifier or Apple's advertising identifier can be managed in the device's settings, while application-specific identifiers are typically managed in the Application's settings.

In the case of the Macadam Application, the Revocation of Consent Section has already explained how you can disable all Cookies and similar technologies.

Transfers of data to third countries

If your personal data is transferred outside the EEA (European Economic Area), to other Macadam group companies or Service providers, we will take steps to ensure that your personal data receives the same level of protection as if it had remained within the EEA, by entering into the confidentiality and data processing contracts required by the regulations for providers located in Third Countries, applying the necessary safeguards and guarantees to preserve your privacy.

Macadam will base international transfers on the Standard Contractual Clauses approved by the EU Commission which may be updated or revised, and may also base them on other transfer mechanisms such as adequacy decisions, where applicable, Binding Corporate Rules or Agreements approved by the European Data Protection Authorities. For transfers to other Macadam group entities located outside the EEA, we have established an Intra-Group Data Transfer Agreement based on the European Commission's Standard Contractual Clauses that may be updated or revised, which protects personal data transferred between Macadam entities.

You may be informed of such transfers to third parties, if any, by the third parties identified herein in their respective Cookie policies (see the links provided in the "Third Party Cookies" section of their Cookie Policy).

You may request further information about international data transfers or the secure transfer mechanisms under which your Personal Data are communicated outside the EEA by sending an email to: contact@Macadam.app.

Profiling involving automated decision-making with legal implications for the User or which significantly affects the User

The aforementioned Cookies are not used to create profiles that imply the adoption of automated decisions with legal implications or that significantly affect Users.

Conservation period

Personal Data obtained through the use of Cookies will be stored for the period indicated in the Cookie tables and, after this period has elapsed, for the applicable legal limitation period depending on the purpose.

Cookie TypeConservation period
Technique (compulsory)13 months after placement or from the date of the last consent, whichever is later
Analysis, preference, marketing (not mandatory, requires consent)6 months after consent

Your rights

Please refer to the Privacy Policy for information about your rights and how you can exercise them.

Confidentiality and security in the processing of User data and electronic communications

Macadam undertakes to treat the User's personal data confidentially, adopting the necessary technical and organisational security measures to guarantee the security of personal data and prevent its alteration, loss, unauthorised processing and/or access, taking into account the state of technology, the nature of the data stored and the risks to which they are exposed, in accordance with the provisions of data protection regulations. Macadam ensures, as far as possible and in accordance with the current state of technology, the confidentiality and integrity of the data and information provided by users in order to fulfil the aforementioned purposes.

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